Practical Guidance, Real Results
We believe consulting should feel like a partnership, not a lecture. That’s why we listen first, share clear and creative options for your business service marketing needs, and make any adjustments that you may require.
Our mission is simple: make marketing and business needs less overwhelming. Together, we’ll turn challenges into easy-to-follow steps so you can move forward with confidence.
SEO: Developing the Initial Analysis Reports
Critical research is the first step taken with a client. Our comprehensive Initial Analysis Reports provide the foundation for the strongest search engine success possible and determine the best path to achieve a return on your investment. We recommend this initial research before making a long-term commitment to efficiently obtain and analyze data that can properly suggest the correct retainer needed to achieve success. These reports include the following: - Keyword comparison report - Initial Website SEO performance analysis - Site Audit - Initial Ranking (Benchmark) - Initial Competitive Intelligence analysis - Backlink strength Report
SEO OPTIMIZATION
Ongoing SEO
Once we execute a retainer the very first step is building a 90-day Strategic Internet Marketing Plan. The plan will include mapping out how we will be using your retainer hours each month for the first 90 days. We update this plan every 30 days to maintain a rolling 3-month plan. We will plan our hours to work on the highest priority items first that will move the needle the greatest in achieving rankings, website traffic, and ultimately conversions.
Ongoing SEO may include but is not limited to: - On - Page Optimization - Off - Page Optimization - Backlink Removal - Social signal development - Regular meetings
SEO Competitive Research
The keywords your top 3 competitors are currently ranking for on the first ten pages. (limited to first 30,000 keywords) – You’ll know the position they’re ranking in for the keyword. – The search volume associated with the keyword. – The specific URL of their site that is ranking for the keyword. – The value of the keyword (The average CPC)
FREE COMPETITOR ANALYSIS
High Level Internet Marketing Health Report:
The estimated organic traffic / paid traffic your top 3 competitors are receiving. – The total number of keywords they organically rank for on the first ten pages / break out of how many keywords they’re ranking for specifically on page 1 of Google. – If they’re running a Google Ad Search Campaign and how much they’re spending a month on that campaign.
SEO Competitive Research:
The keywords your top 3 competitors are currently ranking for on the first ten pages. (limited to first 30,000 keywords) – You’ll know the position they’re ranking in for the keyword. – The search volume associated with the keyword. – The specific URL of their site that is ranking for the keyword. – The value of the keyword (The average CPC)
PPC Competitive Research:
The keywords your top 3 competitors are currently advertising on (limited to first 30,000 keywords) – The position they’re bidding for on average – The search volume for the keywords – The cost per click for the keywords – The ad copy associated with each keyword (Title & Description)
Complimentary Audit:
Provide us the site you’re actively marketing, and we’ll provide you with a side by side comparison.
PRINT ON DEMAND
Print on demand is a flexible printing service that allows custom products to be created only when an order is placed. Instead of purchasing large amounts of inventory upfront, designs are printed as needed, making it a cost-effective and low-risk solution for artists, brands, and businesses.
With print on demand, custom designs or business logos can be added to a wide variety of products, including:
GOOGLE BUSINESS PROFILE OPTIMIZATION
We believe Google Business Profile (GBP) Optimization is the single best investment most local companies can make (specifically when their customers are actively and regularly searching online for local providers offering their products/services). Google Business Profile Optimization is the process of gaining trust and authority with Google (and other search engines) on specific keywords. Once that trust is gained, and Google Map Rankings are achieved, our clients tend to maintain their first page positions for years (if they take care to constantly update their Google Business Profile Listing, get new reviews, and interact with the latest changes Google makes updating their lists with fresh information).
Ongoing GBP Optimization – may include but is not limited to:
Completing these 12 tasks is essential to taking over the top 3 positions of the map package. Not just simply completing these tasks is enough but taking into consideration your specific market/industry will ensure that every aspect is set up to be optimized for the best keywords in your industry.
Claim your Business Profile
Complete every section of your Google Business Profile account
Be meticulous with contact information
Select primary and secondary categories
Mark off applicable attributes
Write a complete “from the business” description
Publish Google posts weekly
Upload new photos regularly
Have questions asked/post relevant keyword dense Answers
Collect and respond to reviews
Add your products and/or services
Set up messaging
GBP Optimization Plus SEO
Ongoing Search Engine Optimization – may include but is not limited to: - On-Page Optimization - Off-Page Optimization - Backlink Disavowal - Social Signal Development
LOCAL SERVICES ADS ADD ON
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Google Local Services Ads (LSA) provide an exclusive, high-intent lead source, connecting businesses with potential customers actively searching for their services. Unlike traditional PPC, LSA operates on a pay-per-lead model, meaning you only pay for verified customer inquiries—making it one of the most cost-effective ways to drive conversions.
Our LSA Management Service ensures that your ads are set up correctly, optimized continuously, and delivering the best possible ROI through advanced strategy, reporting, and call review.
How we Manage & Optimize Local Service Ads
Account Setup & Verification
Ad Optimization & Performance Strategy
Call Tracking, Review, and Sales Optimization Feedback
Lead Scoring Management & Refund Requests
Ongoing Reporting & Strategy Adjustments
PAY PER CLICK
The specializations we offer include the following:
Google Specializations:
- Google Search Ads
- Google Display
- YouTube Video Ads
Microsoft Ads (Yahoo/Bing ads) Specializations:
- Microsoft Search Ads
- Microsoft Display
- Microsoft Shopping
Others:
- Adroll – (additional remarketing opportunities)
Tracking
Segregating by Platform
Keyword Selection
Competitors
Negative Keywords
PPC Match Types
Bid Adjustments
Managing by Devices
Time of Day/Day of Week Adjustments
Ad Creation
Remarketing
Quality Scores
Reporting
OPTIONAL ADDONS:
Conversion Funnel Development
Custom Banner Ad Design
Call Tracking Setup
Selection of Specializations: If you are unsure of which specialization to select our strategy team is happy to provide guidance. The key here is to focus on the area that is going to drive the greatest ROI for you and then expand into additional specializations. We heavily believe in a “start small, produce results, and then expand” mentality. This ensures the best possible use of your marketing budget and the relationship between us. (Shopping specializations are recommended and pairing with their search ads counterpart is required) * The specializations we offer include the following:
Google Specializations:
- Google Search Ads
- Google Shopping Ads*
- Google Dynamic/Segmented Remarketing
- Google Display
- YouTube Video Ads
Microsoft Ads (Yahoo/Bing ads) Specializations:
- Microsoft Display
- Microsoft Shopping
- Microsoft Search Ads
Others:
- Adroll – (additional remarketing opportunities)
SOCIAL MEDIA MARKETING
Develop Brand Voice and Tone
Content Curation/Repurposing
Regular Posting
Community Engagement
Weekly Reporting
Monthly Phone Calls
Integrate Accounts
Setup Pixel/Conversion Tracking
Remarketing Campaigns
Brand Building/Awareness Campaigns
Audience Building
Full Ad Creation
A/B Testing
SEARCH ENGINE REPUTATION REPAIR
First Step: Ethics Review
With great power comes great responsibility. We do not accept every reputation repair project. Our team will first conduct an ethics review to ensure that we are only assisting companies that are committed to truly servicing with the best customer service possible. We have a 100% success rate with every reputation repair project we’ve ever taken on, and this is not intended to be a band-aid to cover up scams, rip-offs, or crimes.
Second Step: Research
As first steps with a client, we start with critical research. Our comprehensive Initial Analysis Reports lay the foundation for the strongest search engine reputation management success possible and determine the best path in achieving your return on investment. The analysis is an exhaustive compilation of information needed to take action and direction with your websites. It takes us approximately 2- 3 weeks to aggregate the data below, then we deliver the reports to you in an online meeting format. These reports allow all parties to understand the scope of the project and will allow us to write a Strategic Reputation Repair Plan.
Reports Include:
Keyword Report
Initial Ranking (Benchmark)
Link Profile Analysis
Site Crawl
Offending Result Strength Analysis
Positive Asset Strength Analysis
On - Page Optimization Recommendations
Creation of a content development strategy
Strategy & Scope of Work Development
Third Step: Develop Strategic Reputation Repair Plan
Based upon the data we uncover; we create a custom Strategic Reputation Repair Plan that lays out our path in dominating organic search engine rankings. This plan includes:
Plans for your website: What do we need to fix? Is the code within the website conducive to the latest search engine algorithms? Is there a path for search engines to easily access optimized content? Can the current website be properly optimized?
What web assets do we have? Do you already have other websites we can use to combat your reputation management issue? To push positive content to the top of the search engines we will likely need several sites that are well optimized for the term to be successful. Very rarely can 1 – 2 sites complete the task alone. If you do not already have high authority web assets available, we will look at acquiring some for you. All these costs are passed on directly to your company.
A financial order for your keywords. Some keywords are going to have a greater impact on your business and the exposure of negative content than others. We will prioritize your keywords not simply by largest search volume to least, but by what negative content we can incrementally remove from your customer's eyes the quickest; thus, producing a positive ROI as efficiently as possible.
EMAIL MARKETING
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The following are some of our primary email marketing deliverables. Our deliverables per client are unique and are certainly not limited to the following:
Email Marketing Strategy Development
Meeting with you weekly or monthly to review email campaign analytics
Content Development – Built with your email marketing goals in mind
Tailoring your email marketing campaign to your specific industry context
Email Template Design
A/B Testing Consultation (subject lines, content, templates, etc.)
Make sure that your messages are functional and beautiful across email clients and platforms, including mobile and tablets
Training you/your team on campaign design and maintenance
Helping you build your contact list to reach the maximum number of potential customers
Guidance on lead-nurturing best practices
Guidance on post-purchase email campaigns to help with up-sells and increase repeat purchases
